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César Puertas, calligrapher
Julián Cardozo/Viviana Flórez/Oliver Siegenthaler, designers
Lucho Correa, art director
Lip Ltda, design firm
Charlie's, client
“Charlie’s Roast Beef is an iconic Bogotá brand from the 1970s. The challenge was to keep the traditional feeling, while giving the brand a whole new look. We worked with renown Colombian calligrapher and typographer César Puertas to reinterpret the main signature logo, and then created a whole graphic system to go with it.” Typeface: SoHo.
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