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Jill Calder, calligrapher/illustrator
Andy Archer, art director
Bob Lovie, chief creative officer
The Leith Agency, ad agency
First Great Western, client
“As part of a wider campaign, United Kingdom rail company First Great Western wanted to promote its routes in southwest Britain by producing a compact yet comprehensive illustrated guide to over 30 exceptional seafood restaurants and cafes, written by top chef Mitch Tonks. The book’s cover and each eatery boast full-page illustrations with handlettering. The book retails on trains, in stations and in restaurants, with all proceeds going to the Fishermen’s Mission Charity.”
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