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Benny Tang, type director
MUSE-UM.co, creative director
OX Warehouse Macao, client
“The inspiration for Birds Posture came from observation of the dynamic moment when birds begin flapping their wings. The concept is based on the Chinese words for drawings and paintings, which come from the same root. Every single word shows a different impression of a bird. We concentrated on the ornamental value in each word and also fulfilled the function of readability.”
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