Humberto Fernandez/
Bernardo Romero, art directors
Roberto Kilciauskas, writer
Humberto Fernandez/
Rafael Pitanguy, creative directors
Sergio Gordilho, chief creative officer
Aderi Costa, photographer
Lightfarm Studios, illustrator
Edson Harada/
Carla Lustosa, print producers
Evandro Soares, project manager
Africa, ad agency
Fernando Julianelli/
Carlos Larotonda/
Leticia Mesquita/
Mitsubishi Motors do Brasil, clients
“How do you connect death to text messages without showing blood or shattered windshields? Or relate an inoffensive text message to a fatality? Our solution was synthesizing the main icons of ‘Don’t text and drive’ into a striking, visceral font that garners attention immediately to alert drivers to the deaths caused by texting.”
