New York State Lottery candy cane lettering | Communication Arts

Craig Ward, typographer
Michael Kushner, art director
Brian Gartside, writer
DDB, ad agency
New York Lottery, client

As part of a continuing, typography-led approach to the New York Lottery’s advertising, DDB commissioned this custom typeface, created using real, photographed candy canes from Papabubble in SoHo.

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