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Typography / Calligraphy/Hand Lettering / Business
New York State Lottery candy cane lettering
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Craig Ward
, typographer
Michael Kushner
, art director
Brian Gartside
, writer
DDB
, ad agency
New York Lottery
, client
As part of a continuing, typography-led approach to the New York Lottery’s advertising, DDB commissioned this custom typeface, created using real, photographed candy canes from Papabubble in SoHo.
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