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Chester Jenkins, typeface designer
Ken Deegan/Pedro Mendes, designers
Eddie Opara, art director
Pentagram, design firm
Cooper Hewitt, Smithsonian Design Museum, client
“Iconic, engaging and highly functional, the new identity for the Cooper Hewitt, Smithsonian Design Museum establishes a flexible branding system. The customized characters of the new wordmark form a perfect rectangle that can be easily scaled, positioned and colorized without losing its strong visual presence. The identity also exists as the new typeface Cooper Hewitt, a contemporary sans serif with characters composed of modified geometric curves and arches.”
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