“The European serves distinctive cocktails, expertly mixing vintage and contemporary tastes. We customized the logo’s letterforms to evoke history without taking itself too seriously—it is after all, a place to gather with friends over well-made drinks. Typography was inspired by late-nineteenth to early-twentieth-century signage on the storefronts of European cafés and restaurants. Tall, condensed lettering with beautiful Tuscan serifs are some details of our timeless take on a bygone era.”
