“The identity and packaging for Torch Coffee Roasters is expressed using a rich visual vocabulary, providing this growing company with a foundational range of varied, yet cohesive ways to promote its brand. Torch focuses on single-origin coffees, so we incorporated distinctive colors and subtle map renderings to specify the countries where its beans are sourced. We custom-created the letterforms, die-cut seal and illustrated icons to represent Torch’s care and special processing methods.”
