The A to Z of Typography 2:00 "Typography is everywhere, but not everybody is aware. In creating an educational piece, I turned my attention to the potential of kinetic typography: How might integration of pacing, cyan and magenta stimulate memory retention? 'The A to Z of Typography' is an alphabet of type in motion as a vehicle to inspire learners to journey through the complexity one letter at a time." Typefaces: Archer, Benton Sans, Gotham Rounded.