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Noemi Zelaya, designer
Ross Clodfelter/Shane Cranford, lead designers/creative directors
Device Creative Collaborative, design firm
J.R. Liggett, client
“This modern-day interpretation of an old-fashioned bar shampoo clearly communicates its purpose. We paid special attention to the hierarchy of information, used color coding to distinguish the different formulas and chose an uncoated bright-white paper stock.” Typefaces: Corki Tuscan, Knockout, Melany Lane, Melany Lane Ornaments, Sackers Gothic, Sackers Roman, vintage typewriter.
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