Antero Jokinen, art director
Niklas Lilja, writer
Richard Bullock, executive creative director
Vincent Wauters, MacGuff Ligne, visual effects supervisor
Pleix, director
Mohammed Khalil, director of photography
Linda Attab/
Samuel Danesi, editors
Bleip, music
Edward Grann/
Katherine Nicol, producers
Sarah Billens/
Tony Stearns, agency producers
Peter Cline, executive agency producer
Laleh Sahrai, MacGuff Ligne, visual effects producer
Chased by Cowboys, production company
MacGuff Ligne, post-production company
180 Amsterdam (180\TBWA), ad agency
adidas, client
AdiStar :45 180 Amsterdam and French directors Pleix, imagine a shoe exploding in reverse: shiny screws, nuts and springs bounce in the air, slowly finding their way back together. After the audience has been fooled to expect some sort of car commercial, the whole thing is revealed to be the rear suspension unit of the Adistar running shoe.
