Sylvain Chomet, illustrator/director
Keith Loell, creative director
Sedonie Adams-Grant, producer
Suzana Kovacevic, agency producer
Dominic Buttimore, executive producer
th1ng, production company
Lowe, Switzerland, ad agency
Christoph Jordi, Winterthur, client
A Town called Today 1:30 "The goal was to position Winterthur as the insurance company that understands consumers' concerns about their future and to set the stage for a series of new do-it-yourself insurance and pension products. So we created a timeless fable about the citizens of a town called Today and how, with a little planning, they overcame their fear of tomorrow. Twenty to 30 year old consumers were the main target—a group that is resistant to traditional insurance messages."
