Don't Die Ding: A Holiday Spectacular (an Official Webby Awards Honoree) is a richly layered, short animated film about the birth and nurturing of an idea and the commitment it takes to see it to fruition. The three-minute film was intended as an in-house promotional work by Curiosity Group—a marketing communications company—and was completed in December 2006. The complexity of the work brought the company's animation skills to an entirely new level.