Ilana Yahav, illustrator
Ryan O'Hara Theisen, art director
Joe Parrish, writer
Bruce Fougere, group creative director
David Baldwin, executive creative director
Sparkle, colorist
Michael Riley, graphic artist/director
Juan Ruiz, director of photography
Emoto, music
Paul Bessenbacher, music composer
Eric Ryan, sound engineer
Cathy Wilson, agency producer
Bob Swensen, executive producer
Shine, editorial company/production company
Ravenswork, post-production company
McKinney, ad agency
Qwest Communications, client
Qwest wanted to position itself as a nimble company. To break through the traditional telecom clutter of telephones and handshakes and computers, we commissioned Ms. Yahav to bring business metaphors to life in an unusual medium—sand. We were able to demonstrate that Qwest was nimble, as images artfully transformed in front of viewers' eyes. Combined with a simple narrative, the commercials became little pieces of storytelling, with Qwest as the hero.
