This illustration promoted United Airlines's new flat-bed seats on international flights. Headline: The seat, that becomes a bed, that becomes a dream. Copy: Many so-called 'flat' airline seats actually lie at an angle when fully reclined. Then there are the seats in United's new international first and business class, currently being rolled out. These seats are truly, horizontally, 180° flat. 16 1/2 x 13, acrylic on paper, digital.