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Nicoletta Ceccoli, illustrator
Brian Lambert/James Zucco, art directors
Phil Calvit, writer
Bob Barrie/Stuart D'Rozario, executive creative directors
Kim Witczak, art buyer
Barrie D'Rozario Murphy, ad agency
United Airlines, client

“This illustration compares United Airlines’ new flat-bed seats with the competition’s. Headline (left side): Kinda, sorta flat. Headline (right side): Flat. Body copy: Remarkably, many ‘flat’ airline seats actually lie at an angle when fully reclined. The seats in United’s new international business class, however, lie fully, wonderfully, 180° flat.” 29 1/2 x 10, acrylic on paper, digital.

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