Illustrations in HowTo magazine about how global brands should communicate in different societies today. Louis Vuitton Eskimo, Heineken Aborigine, Adidas Indian. The magazine was sent to Ogilvy employees, clients, prospective clients, universities and friends of the agency and was launched to showcase industry-relevant topics in a sophisticated manner. With its focus on clear points of view offering a firm grounding in a fast-moving world, it follows in the tradition of its founder, David Ogilvy, whose publications always began with a 'How to …' and a clear statement of action. The aim of the exercise was to increase the agency's brand popularity as business partner, consultant and future employer. Various sizes, digital.