These illustrations ran as double-page spread ads in magazines. "Kleenex stands not for control, but for release of human emotions. Built on the brand promise of 'Let It Out and Feel Better For It,' this shows people that they really will feel better if they release their emotions with Kleenex. The idea is to show that in good times and bad, Kleenex will mop up your tears." 17 1/4 x 11 3/4, colored paper cut into shapes.