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Illustration / Unpublished / Business
Gpc Scales High/Low
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Jason McKean
, illustrator/designer
Susan Credle
, chief creative officer
Alisa Wolfson
, design director
Don Farrall
/
Mitchell Funk
/
Image Source
/
Dorling Kindersley
/
Ryan McVay
/
Tom Schierlitz
, photographers
Leo Burnett Chicago
, ad agency
Leo Burnett Worldwide
, client
The Humankind GPC Scale is our measure for self-evaluating work. These illustrations were used in posters that introduced the scale to Leo Burnett employees. The aim was to creatively promote understanding of the GPC Scale. 11 x 24.
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