Gpc Scales High/Low | Communication Arts

Jason McKean, illustrator/designer
Susan Credle, chief creative officer
Alisa Wolfson, design director
Don Farrall/Mitchell Funk/Image Source/Dorling Kindersley/Ryan McVay/Tom Schierlitz, photographers
Leo Burnett Chicago, ad agency
Leo Burnett Worldwide, client

The Humankind GPC Scale is our measure for self-evaluating work. These illustrations were used in posters that introduced the scale to Leo Burnett employees. The aim was to creatively promote understanding of the GPC Scale. 11 x 24.

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