Loading ...
Nanbing Deng/Xiaodong Fang/Lue Gao/Kun Hou/Yuzhen Sun/Xiandeng Wu/Qian Yang/Wenguang Zheng, illustrators
Yimeng Bai/Fei Wang, art directors/agency producers
Doug Schiff, writer
Doug Schiff/Yanyan Yang, creative directors
Doug Schiff/Fei Wang, directors
Beijing Vigortime, production company
Ogilvy & Mather Beijing, ad agency
Pang Cheung Sze, Greenpeace, client
Greenpeace set out to educate people and persuade governments against coal use via this animated film. A new coal-fired plant opens every weekday in China. There, as in so many developing countries, coal's cheap price and quick accessibility make it the energy source of choice for the ever-increasing demand. But this fossil fuel comes with a list of insurmountable problems: from creating deadly labor conditions, to toxic air to increasingly being a cause of climate change. Greenpeace wanted to tell the full story as much as 60 seconds would allow.
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In