, illustratorRobin Bushell
, animatorsJohn Kritch
, art directorsJim Haas
, writersStephan Baik
, associate creative directorsRon Thompson
, creative directorMike McKay
, executive creative directorDrew Coolidge
, voice talentCircle of Sound
, music740 Sound Design
, sound designerAnnie Porter
, associate producerJennifer Vogtmann
, senior broadcast producerSaatchi & Saatchi Los Angeles
, ad agencyToyota Motor Sales, USA, Inc.
Based on the premise that every Toyota fan has a story about why they love their car, the "Toyota Auto-Biography" campaign was born; a long-term platform on Facebook designed to showcase real people's stories. As part of the campaign, the agency and client enlisted leading illustrators and animators from all over the world to help bring a few of these real stories to life.