Buck, illustrator/animation
Chris Chaffin/
Sean Dekkers, art directors
Jef Loeb, writer/executive creative director
Joshua Harvey, associate creative director
Chris Chaffin/
Ryan Honey, creative directors
Sunday Morzeno, Sun of Z Music Productions, music composer
Ashley Hsieh/
Emily Rickard, producers
Stephanie Heinsohn, agency producer/executive agency producer
Maurie Enochson, executive producer
Brainchild Creative, ad agency
McGuire & Company, client
Facing spiking temperatures, and with the state's largest power plant down, California energy managers urgently needed to remind consumers about what to do if the state called a 'Flex Alert' warning of pending power shortages. The campaign revolved around the simple, compelling, message: The power is in all our hands. The campaign has been publicly credited with saving thousands of megawatts during the scorching August 2012, heat wave.
