Ray Oranges, illustrator
Joao Unzer, art director
Rodrigo de Castro, writer
Aron Fried/
Carlos Wigle, associate creative directors
Scott Cooney/
Rich Sharp/
Mike Sullivan, creative directors
Menno Kluin, executive creative director
Matt Eastwood, chief creative officer
Juan Carlos Pagan, designer
Jane Piampiano, art buyer
DDB New York, ad agency
New York Lottery, client
“What will you think about when you don't have to think about money? To increase play across the entire portfolio of New York Lottery games, this campaign was launched statewide on bus shelters, subway rail cards, billboards, phone kiosks, urban panels and newspaper print ads.” Digital.
