Carson Ting, illustrator
Andrew MacPhee, art director
Ryan Chiasson/
Jeremiah McNama, writers
Jeffrey Da Silva/
Tom Koukodimos, executive creative directors
Alex Boland/
Seita Goto/
Andrew MacPhee/
Marie Rupolo, designers
Joanna Ambrosio, graphic artist
Dana Klyszejko, art buyer/producer
Jimmy Lee, production company
Sid Lee, ad agency
Sport Chek, client
As part of an ad campaign for the Toronto Raptors, Sid Lee worked with illustrator Carson Ting and local basketball consultant Elvis Dennis to capture the unique stories of Toronto's nine distinct neighborhoods in an immersive map. The final 82- by 56-inch artwork is composed of more than 900 individual illustrations, and the nine neighborhoods were extracted to create billboards and merchandise like T-shirts, hoodies and caps for each community.
