"These folks know their audience, visual designers who want something stylish and need it fast. But they don't stop there. Veer knows that designers are suckers for anything that's well-designed; this site provides one-stop shopping, for us and our clients." —juror Lou Kinard
"A great example of solid design and usability, built with standards-compliant XHTML/CSS. Veer’s impressive Flont app and character viewer are really slick and make it easy for registered users to preview typefaces." —juror Ian Coyle
Overview: Veer offers a design-driven selection of type, photographs, illustrations and video footage. Even though its main focus is commerce, the site also features a design blog, interactive games and free desktop wallpapers, all in a cleanly designed and quick-loading package.
• Thematic product galleries
• Frequently updated blog
• More than 600,000 images, 2,500 CD titles and 2,200 type families
Comments by Dan Parry, Jon Parker, Issa Breibish and Grant Hutchinson:
"We quite simply just outgrew our former site. With Veer's growth came more products, more information, more everything. It was time for a redesign. But we didn't just set out to make the site work better, we wanted it to look great too. People at Veer cared about this project and we think it shows in the site's functionality and design aesthetic."
"We could easily be just a store; instead we're a store that tells a story. We try to keep it interesting and wrap a story around the photography, illustration and type products that we carry. A bulk of people who visit the site do so simply for ideas, inspiration and a dose of our attitude. It gives us a great sense of accomplishment because in a lot of ways, Veer.com has become a design destination in addition to an online store.
"The project got bigger as we dug in, but we kept going because we knew it was the right thing to do. It started off like, 'I've got this great picture, but don't like the frame.' So we changed the frame. Next we changed the matte, the glass—and the drywall that it hung on. Really, in the end, we changed the picture too.
"We listened to our customers and gave them industry-leading tools they need to make buying visual elements faster, easier and more enjoyable. And it's really paid off: The quality is there. The functionality is there. As a result, page views on the site have almost doubled since the relaunch."