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Kevin Kit Lo, art director
Valerie Picard, graphic designer
Mouna Andraos/Marian Kolev, creative directors
Ralph Dfouni, chief creative officer
Arnaud Blaszkowski, programmer
Oscar Garavito/Octave Mihai, technology directors
Brigitte Henry/Norma Nixon, photographers
Regine Chassagne/Maxime Morin-Champion/Patrick Watson, composers
Fady Atallah/BlueSponge/Nicolas Fonseca/Marc S. Grenier/Locomotion, producers
Marc Dfouni, project manager
BlueSponge, project design and development

"I really enjoyed the experience here. Great interaction design." —juror Kevin Farnham

"There is so much here and yet I didn't feel overwhelmed because it's so well organized. I especially like the whimsical search feature." —juror Diane Andolsek

Overview: This massive site about Montréal utilizes an extensive database of text, sound, film, video and photographs to enable users to build custom itineraries for exploring the city. Designed for both quick queries and more elaborate visits, it captures the essence of its subject and spirit of those who made it.

• 15,000 photos, 500 texts, 25 films and 40 sound bites
• 50 hours of video
• 65 person team
• 1436MB total file size

Comments by Nicolas Fonseca:
"When we first rallied the troops around MadeinMTL, preparing to embark on a two-year adventure none of us could have predicted, Fady (one the producers) launched the process with a Lebanese proverb, 'You have to eat bananas in order to make bananas grow.' And then we began immersing ourselves with everything Montréal, pictures, books, texts, video, having programmers work with researchers and historians, designers working with film directors and writers with photographers and Flashers. It was all about figuring out what it's like to live in a city, and to convey the moments that happen between the lines, as opposed to writing it up neat and nice with a catchy slogan.

"The process was very creative and rewarding, although not always easy to manage. A new language had to be shared between the techies (it has to be immersive) and the old-schools (screw immersive, it has to be compelling). Surprisingly, in the end, everyone ended up working together quite well, apart from the breakups and brief stints in rehab."


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