"With photography sites all looking pretty much the same, this one truly stands out and presents not just the work but the craft in an engaging and entertaining way." —juror Todd Purgason

"The exploratory nature of the interface got me hooked but there are a lot of amusing little gems that help piece together the photographer's story (as well as some very nice photography)." —juror Diane Andolsek

Overview: A floating constellation of photos interspersed with video commentary, this site takes a new approach to presenting a photographer's work. Rather than serving up images in a traditional grid, it provides a 3-D experience that slows its visitors down and puts as much focus on the artist as it does on the art.

• Video commentaries on 23 photos
• 117 files arranged on 3 levels
• 14MB total file size

Comments by WeFail.com:
"As a photographer, Matthew was tired of spoon-feeding his viewers. He wanted a site that was dynamic, that would not only let visitors experience his photography, but get to know him as well.

"Introduced by a mutual friend, as soon as we met him, we knew that we were the right people to create his presence on the Web. "The most difficult part of the process was the negotiation. We only communicate via e-mail and won't negotiate price, so that process took five months before we were all able to agree and move forward. After that we all put on skirts, held hands and sang songs, as grown men should.

"The site takes the user through an intricate 'e-tunnel' of interactivity. Not only does it open visitors minds to a whole plethora of electronic experiences, it allows them to run wild through an Internet space in a funky cyber-labyrinth of photographic images."