"I loved the random experience brought together seamlessly through art and programming." —juror Todd Purgason
"This wonderfully surreal environment begs to be explored. Thoughtfully crafted, it does a great job of storytelling by showcasing the projects and explaining their evolution in a unique and memorable way." —juror Susan Easton
Overview: With its clean and fluent interface, this site highlights the industrial design of Fernando and Humberto Campana. Each of the objects is given a photographic or collaged treatment, expressive of its own unique qualities.
• 94 Flash movies
• 4-level information hierarchy, 170 total files
• 15 featured objects
Comments by Fábio Simões, Mariana Bukvic, Lúcio Rufo and William Queen:
"Fernando and Humberto Campana are two of the most famous designers in Brazil. They've worked together, creating furniture from everyday materials, in a joint studio in São Paulo, since 1983.
"When we met, they took us on a guided tour of their studio and the surrounding area so we would better understand the environment, the characters and scenarios that inspire their work. They asked us for a site that was nonlinear and more than a simple, digital catalog of their products. Then they left us completely free to propose a visual concept.
"They'd always dreamt of something that could tell a story and immerse people in their creative process, so we decided to show it. Since their inspiration comes from everyday objects, we created a site to show the places they live and work, the things they see daily and how they envision furniture whenever they see man-made objects.
"We created an abstract map (from the streets surrounding their studio) and used it as the main navigation for the projects. Each piece on the map is located relative to the place, the store or the object that inspired it. For the 'Favela' chair, we photographed a Favela with colorful wood walls and depicted it with fragments of material, people and architecture.
"Desconstructing and rebuilding their projects in this way, we could tell the story of the objects and, at the same time, make the process understandable. Most of the animation was Actionscripted, making possible a random, dynamic interactivity that best represents their work, a mixture of chaos and precise architecture."
