"The music, art and sound effects put you in I'm-on-vacation mode and although it's slow to load, the music makes it less painful. All copy is well-written and the simple, effective interactive demonstrations include games for those inclined to play them." —juror Lou Kinard
"Very nicely conceived. Flawless execution. The site's a wonderful balance of interactivity, animation, storytelling and branding." —juror Kevin Farnham
Overview: Part of General Electric's broad-ranging "Ecomagination" campaign, this site enlivens environmental data with a fictional island interface. Users learn important facts about GE products, while playing fun and sometimes challenging games.
• 5 total games
• Global scoreboard
• 22-person team, 6-month development time
Comments by Monica Hare:
"The client, General Electric, approached BLITZ with a handful of spreadsheets and all sorts of data that showed how it was succeeding as a 'green company.' GE wanted to share this information with consumers in a way that was not so bland and strictly informational, and additionally wanted users to be engaged with the brand on a level outside of the stock price.
"Since BLITZ houses a lot of gamers, it seemed natural to approach the challenges from a gaming perspective. The result was Geoterra—a land where green actually 'means something,' a site that presents the data, that GE provided us with, in a way that the lay-person can appreciate and understand. The games in Geoterra link everyday GE technologies with approachable and understandable outcomes.
"Geoterra has been visited by people around the world who've logged their activity and game scores. It's also garnered critical acclaim as a thoughtful and deep experience geared toward something more that making money for GE."