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Agis Zen, Bright Ideas Design Co., Ltd., graphic designer
Fang-yin Lin, Bright Ideas Design Co., Ltd., creative director
Vanier Peng/Kuo-pao Wang, Bright Ideas Design Co., Ltd., programmers
Chen-zuo Lu, Bright Ideas Design Co., Ltd., contributing video artist
Hong-yi Hsie, Bright Ideas Design Co., Ltd., executive producer
Rachel Huang, Bright Ideas Design Co., Ltd., project manager
Erica Lee, Bright Ideas Design Co., Ltd., project design and development
Pei-chin Yu, National Palace Museum/National Palace Museum, client

"Compelling content presented in a beautiful, and thoughtful manner. The interface respects the objects as well as the culture of the craftspeople who created them." —juror Keith Anderson

"A rich collection of content coupled with an interface that allows the artifacts and their histories to be the focus." —juror David Young

Overview: This site is a companion to a physical exhibit of rare and precious Ju Ware at Taiwan's National Palace Museum. The collection of 26 pieces is presented using an interface and backgrounds designed to capture the unique colors and textures of these rare ceramic artifacts.

• 26 360-degree photos
• 10 videos, 6 animations
• 1 year development time

Comments by Bright Ideas Design Co., Ltd.:
"Ju Ware ceramics from the Northern Sung period (960-1127) are exceptionally rare—no more than 70 pieces survive in the entire world. Of those, the National Palace Museum houses about 21, many of which are sole surviving examples. This project focuses on these Ju Ware ceramics in the collection of the Museum and also discusses objects related to the Museum collection as well as Ju wares in other collections.

"To present a complete Ju Ware ceramic world to the audience, we sent a camera team to the archaeological site in China to collect the first and most rare images and videos of Ju Ware.

"To facilitate the ability of users to totally appreciate and experience the delicate quality of the ceramics online, we applied a 360-degree photo shooting technique. Via this 360-degree view, users can see also see the bottom with important connoisseur elements (e.g., spur marks).

"We've dedicated this project to Ju Ware team members, Ms. Rachel Huang and Mr. Chen Zuo Lu, whose dedicated contributions made this an outstanding project. Ms. Huang and Mr. Lu are no longer in this world and Precious Ju Ware has become their final creative piece."


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