, DraftFCB NY, writerSimon Frankart
, DraftFCB Paris, graphic designersLuke Bailey
, DraftFCB Paris/Ludovic Clamens
, DraftFCB NY, creative directorsJames Genero
, DraftFCB NY, information architectBen Lequertier
, DraftFCB Paris/John Swartz
, DraftFCB NY, project managersDraftFCB Paris
, project design and developmentDraftFCB
, ad agencyRobert Ting
, Motorola, client
"A very rare combination of brilliant creativity and technical sophistication. The brand is shown in a playful and unobtrusive way which appeals to me as a consumer." —juror Vas Sloutchevsky
"The site, like phone styles and colors, allows users to express themselves through color and design in a unique way. If anyone has seen a teal phone laying around, it’s mine." —juror Jeff Benjamin
Overview: This engaging microsite offers an homage to color and serves as a canvas for self-expression. By selecting one of ten Motorola product colors, users can create a piece of art by interacting with the cursor and finding secret keyboard shortcuts.
• 10 colors
• 23 featured phones
• XML-based configuration system for maintenance and updates
comments by Luke Bailey:
"Cell phones are the new sneakers. Everybody has one and the choice of cell phone speaks volumes about the user. This self expression was further extended when Motorola introduced of a full range of gorgeous, color phones.
"We worked with our office in Paris to bring the idea of color expression to life. Admittedly, we didn't always understand what was being said on the conference calls, but as it turns out, we didn't have to—the work says it all. Simple, powerful and engaging.
"When we launched the site it was without a media plan. But the site just took off. Design blogs everywhere were talking it up, big time. In the first week or so, it received over 500,000 hits. "The Parisians were happy. New York was happy, The client was happy. Tres bonne."