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William Miller, art director
Jacqueline Austin, writer
Jacqueline Austin/Richard Levine/William Miller/Taran Reese, creative directors
Richard Levine, executive producer
cyberia media, project design and development

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"Great use of interaction to bring life to a book. I'll be downloading this for my kids." —juror Kim Rees

"Treasure Island thoughtfully integrates illustration and gestural exploration, reinventing a classic story for iPad. What kid wouldn't want to read this?" —juror David Wright

Overview: This immersive, visually-rich adaptation of Robert Louis Stevenson's classic adventure for the iPad is intended for anyone over the age of nine who loves pirates, cinematic storytelling and cool interactivity. Consisting of 90 pages of stunningly composed art merged with carefully abridged text, it faithfully conveys the texture and feel of the original. The narrative is accompanied by a lush sound track, including several original pirate jigs and motifs, that help bring the story to life. The interface includes an interactive table of contents, instructions and a glossary.

• Concept and development time was six months.
• Forty of the 90 pages are interactive experiences or narrative animations and activities.
• In addition to custom sound effects, the app contains 44 original musical compositions.

Comments by Richard Levine:
Was the topic/subject of the project a new one for you? "We were thrilled when the iPad was introduced. We'd been working in cross-platform media for years, so creating for this platform seemed very natural. Because it was only our second iOS project, there was much to learn. We came up against a slew of technical and creative challenges, not the least of which was stuffing a ton of art, animation and music into a manageable file size."

"Pirates are a natural; they're fun to imagine, illustrate and bring to life. We wanted the story reign supreme. We cut the text from 70,000 words down to 4,000 and updated the adventure, dialogue and characters for an international audience of all ages. Everything we did was in service to the story. The app's look-and-feel are inspired by graphic novels, illustrated children's books, cinema, literature and interactive media interwoven with three types of sensory narrative: illustration, cinematic animations and push, pull, drag and spin interactivity; the sound and effects bump the user experience into hands-on cinema, with the openness of a game. Our goal was to create an original experience for a classic tale. We think Robert Louis Stevenson would be thrilled."

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