The Providore | Communication Arts

Goh Chin Huei, designer
Chua Keng Leong/Lawrence Tan, creative directors
Blue Beetle Design, design firm
The Providore, client

The Providore press release kit is disguised as a gift box. Inside, it contains stacks of postcards. Each card design includes an abstract graphic of the product and its description, making the press kit informative, fun and memorable.

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