The Pams Confectionery Range packaging presented a particular challenge in the most colorful aisle in the New Zealand supermarket. The concept was a gang of fun and crazy candy characters, both animals and people. Each has a distinctive tall hat while allowing space for product names and revealing the candy in the package. It was executed simply, with no overlapping colors that would cause trapping issues in the flexo print process. A neutral, cream background unites the range.
