The Association of Québec Advertising Agencies wanted to create a new Agency Selection Guide for Advertisers and Agencies. Our concept centered on a universal symbol: the target. It inspired numerous graphic elements, including spherical numbering for the various steps. Three PMS colors over four paper types established the distinct sections. The visual treatment of this practical reference tool played a critical role in generating interest among advertisers and agencies. 64 pages, 7 x 10 1/2.