Ridna Marka is a new Ukrainian juice line consisting of four basic flavors—clear apple, orange, tomato and cloudy apple—inspired by the Soviet style of the 1960s and 1970s. Retro products are perceived as particularly tasty. The idea was not just to recreate the feel of a grocery market in the Soviet Union to evoke childhood nostalgia among the older generations, but also to avoid any ideological reference to that time. The design should attract young people who know of that era from stories told by their parents.
