How do we unify data and creative to establish one universal language? Like the sun of our solar system, people are at the core of both data and creativity. Helia, meaning 'of the sun,' represents the sunlight and the variation of data. Inspired by the data analytics capabilities of helia, we developed an algorithm that creates unique data-informed expressions of the brand identity. The visual language uses precise data informed by the sunrise and sunset time cycles, as well as real-time weather and geographic information.
