With Colman's celebrating 200 years, all eyes were on the iconic British mustard brand that has stood strong for so long. Faced with aggressive innovators piling into the category, Colman's recognized the need to modernize in a more relevant way for its consumers, while retaining its beloved and trusted heritage. We created three limited-edition mustard jars. Vintage poster designs inspired the packaging labels, leveraging a more retro look with a touch of whimsy.