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Crystal Chou/Dora Drimalas/Nicole Flores, designers
Nicole Flores, art director
Dora Drimalas, creative director
Hybrid Design, design firm
Mike Femia/Bruno Giussani/Emily McManus, TED, clients
The TEDGlobal team asked us to design a program guide that would communicate the 2014 event theme: the global south. TED wanted to underscore that the global south is not just emerging—it's a reality. In our design, we focused on the radiating energy and ideas from the global south that are igniting transformation and innovation worldwide. With a vibrant color palette, radiating gradient, full-bleed imagery and clean biographical pages, the design mirrors the dynamism and excitement of the first-ever TED conference held in South America. 141 pages, 7 1/4 x 9 1/2, 4-color, perfect bound. Printed in Brazil.
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