Sam Johnstone/
Jason Munn, Stout/
strawberryluna/
Matt Taylor/
Max Young, designers
Denise Cole/
Fred Roberts, art directors
Saro Ghazarian/
Joy Panday, writers
David Taylor, associate creative director
Ryan Spelliscy, executive creative director
Brent Choi, chief creative officer
Andrew Rygiel, project manager
Caroline Clarke, producer
J. Walter Thompson Canada, agency
Alzheimer Society of Toronto, client
Music has the power to stimulate and move us. And fortunately for those living with dementia, music has the power to reignite old memories. To promote the Music for Memory Project and to collect iPods for the Alzheimer Society of Toronto, we commissioned several artists to create posters. Our goal was to raise awareness of its healing powers and to bring the gift of song to as many dementia patients as possible.