Frances MacLeod/
Eavan Wallner, designers
Allie Armstrong/
Daniel Forbes, senior designers
Natalia Kowaleczko, design director
Brian Loehr, senior design director
Alisa Wolfson, creative director
Susan Credle, chief creative officer
Kyle Poff, illustrator
Gina Rossi, production designer
Stuart Ashner, producer
Leo Burnett Chicago, ad agency
McDonald's, client
McDonald's reignited the 'I'm lovin' it' theme by introducing a new platform that puts more focus on lovin'. We asked ourselves, how can something as simple as the packaging put just a little more love into the world? The new designs use playful icons to reflect some of the famous and loved menu items, like the Big Mac, the Quarter Pounder and the fries.
