Good People's Bearded Lady American Wheat Ale is light-bodied but flavorful with bright citrus notes—and radiantly golden in color. It tastes like summer. With its elegantly rendered namesake lady as the focal point and a color palette inspired by the beer's taste and appearance, we aimed for a design that would be simple and bold with a wink of humor. One key embellishment—wispy, hair-thin breaks in the background color—activates the can's surface while calling to mind flowing locks of hair, rolling fields of wheat and the swirl of the pour.