For McDonald's sponsorship of the Green Bay Packers, we created a clever giveaway for fans. Since Green Bay is one of the coldest cities in the league, with several games a year played in snow, we created Fry Gloves. They keep your hands warm while looking like McDonald's famous fries. Seven–thousand pairs were handed out at Packers' home games, and since then, they've been featured on more than 3,000 blogs and have earned upwards of 34 million Twitter impressions.
