Olson's North by Midwest VIP Marketer Summit brings together bold thinkers and innovative makers. For its second annual summit, Olson took the inaugural year's bright aesthetic and made it even more daring. Each piece featured clever iconography and wood-grain textures inspired by the Midwestern summer landscape, set against a vibrant neon backdrop. More than 200 influencers attended—from clients and partners to world-renowned guests, including Soledad O'Brien, Jason Dorsey, Jay Baer and Ben Silverman.
