Richard Gordon Smith/
Andy Kiekhafer/
Connor Murphy/
Danielle Zenk Tills, designers
Brandon Van Liere, lead designer
John Berends, art director
Kristi Battarbee/
Lee Kimball, writers
Jim Jackson/
Matt Miller/
Rob Peichel, creative directors
Mark Haumersen, executive creative director
Kelly Amato/
Karen Knauer/
Dave Markley, photographers
Bill Gunter/
Nicole Meyer, interactive designers
Bridget Jewell, strategy
Periscope, ad agency
DreamWorks, client
For 75 years, Lassie has saved the day and captured our hearts with her unconditional loyalty and love. To celebrate this anniversary, DreamWorks tasked us with bringing Lassie into the present. But before Lassie could embark on her next great adventure, she needed to connect with a whole new breed of dog owners. To do this, we refreshed her style and invigorated her spirit with a distinct voice that combined friendly wit, wisdom and optimism. We let the world know Lassie was back to celebrate the hero in every dog, big or small, purebred or mutt.
