The design challenge was to create and brand an educational exhibition on the history and timeline of the anti-apartheid movement in South Africa for a United States audience. The invitation to the opening of this exhibition would be one of 27 different matchboxes whose visuals are inspired by specific turning points on the timeline. Nelson Mandela used matchboxes as a covert communication tool during his 27 years of imprisonment on Robben Island. He and his fellow prisoners would fashion false bottoms in the matchboxes to secretly exchange information.