The Safe Catch campaign addresses the ever-growing problem of overfishing through design that piques seafood buyers' interest in this environmental issue, without adding undue social pressure. Through below-the-line media like brochures, posters, calendar cards and point- of-sales-materials, the Safe Catch label was introduced in the market to help consumers and businesses make the right choices for healthy oceans and create local supply and demand for environmentally sustainable seafood products.
