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Claudia Neri, designer/art director/creative director
Elisa Stagnoli, associate designer
Tiburtini Srl, production
Teikna Design, design firm
Arjowiggins Creative Papers, client
When Arjowiggins asked us to design a promo for its Inuit paper, the first idea was to do something visually connected to all things arctic white. The piece is aimed at the fashion/creative industry—known for its color-related mottos—so we decided to play with quotes by creating metaphors or wordplay. The result is a loosely connected arctic white narrative that showcases the paper performance. Ongoing dialogue and collaboration with both the client and printer were crucial to the piece's success." 42 pages, 9 x 13, 4-color plus metallic and fluorescent ink, spot varnish, French fold, embossing, silkscreen and thermography.
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