Tusk Trust is a nonprofit organization that funds 50 conservation programs across eighteen African countries. In 2013, they launched the Tusk Conservation Awards to celebrate outstanding achievements in the field of conservation. For the identity, we developed an African-style pattern made out of the letters T, U, S and K. We also commissioned 50 traditional beaded wristbands in the brand's signature patterns. Handcrafted by the Kenyan village of Enkiito, they were given to Tusk's high-profile contacts to help raise awareness for the event. The bracelets gained more than 17.5 million impressions, a 400 percent increase from last year.