Google Canada was hosting an event in Toronto called YouTube Pulse aimed at media buyers and creative directors to highlight the advantages of advertising in YouTube over traditional mediums. Underline, in collaboration with Google Canada, visually portrayed the personality of some of YouTube's top creators. The catalog communicated the premium quality of this medium, while challenging the conventional notions of YouTube programming and content. 100 pages, 11 x 15, 4-color plus 2 PMS, including metallic ink, perfect bound.